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IPods and Podcasting for Learning and Gross sales Enablement

The Company Podcast Push

What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have
In widespread? Answer: they're all reaching out to workers, college students, and clients with
A new and highly effective software - podcasting. You may have heard about podcasting from
Your kids or on the information, however podcasting is far more than some phenomenon
Started by the rock and roll or techy crowd. Podcasting is a powerful communication
Device being used to reach global and cell audiences, save people time and, most
Importantly, actually join with their audiences in news ways - in right this moment's
Communication/message glut. However let's take a look at what podcasting is, who's
Utilizing and why it is so efficient for both business and individuals.

First, we'll take a look at the size and scale of the podcasting phenomenon...

-- A recent study by the Pew Internet and American Life Mission discovered that more than 22 million American adults personal IPods or and MP3 player and 29% of them have
Downloaded podcasts or listened to podcast which have been "pushed" to them. That
Equates to six million people listening to podcasts. Market researchers and analysts
Proceed to buoy up podcasting's future with newest figures suggesting a US
Audience alone of 56 million by 2010.

-- Jupiter Research not too long ago predicted that US digital music participant sales would
Develop to 56 million by 2010, up from 16.2 million in 2004 and by 2010, three-
Quarters of all individuals who own transportable digital music gamers will hearken to podcasts,
A growth from lower than 15% final year.

What is podcasting?

Whether or not you describe it as the best communication software since email, or as an
RSS feed for audio, podcasting is an approach to "push" audio content to subscribers for
Virtually zero cost. Podcasting allows anybody (me, you, IBM, or NBC) to post audio
Content material that will get pushed to any subscriber's desktop and then directly to their iPod
Or MP3 player. That is global. Anybody, anywhere can "tune in" to your podcast and
Study what you must offer or say. You do not have to be NBC with a global
Distribution infrastructure. Now folks can "subscribe" to a podcast and have new
Content "pushed" out to them without them having to surf the net, download MP3s
Or burn CD's.

Ideas/Stories/Voices ? Audio/MP3 ? Web ? PC ? MP3
Player

All the arrows go in a single direction. Once someone has subscribe to your podcast,
Your content get "pushed" out to them. There is no such thing as a handing over to stations with
Podcasting. You don't have to visit an internet site to search out streaming podcasting. Podcasts
Show up (pushed) when new content material is produced. If you are a subscriber, you get
The podcast right then. All you need is an IPod or MP3 participant of any variety for
Listening, thus the phrase podcasting.

The time period "Podcasting" is derived from the iPod (Apple Computer's widespread system
For playing compressed audio records data) and "broadcasting." Podcasting permits for audio
Records data that will have been previously downloaded and performed on a personal
Laptop to be automatically downloaded and listened to on moveable music enjoying
Units (such as the iPod and other MP3 gamers).

Having originated on the earth of running a blog, some have even referred to podcasting
As "audio blogging." For many, podcasting is a logical subsequent step from blogging. As
Business Week Senior Author Stephen Baker observes, "The guts of the podcasting
Movement is in the world of blogs, these thousands and thousands of private Net pages that have
Turn out to be a global sensation. In a blogosphere that has grown largely on the written
Word, podcasts add a soundtrack."

Now that you realize what a podcast is, let's take a look at where they come from: who is
Producing the "pushed audio content."

Who's producing podcasts?

The reply is extensive ranging. Teenagers, techies and rock musicians were early
Adopters. At present you see the likes of Rush Limbaugh, Business Week, ESPN and information
Programs of every type producing, distribution and advertising podcasts. The quantity
Of podcasts available is rising at a really fast pace. In late 2004, there were close
To 500 podcasts available. Right now there are over 10,000 totally different podcasts to decide on
From.

Now that podcasting has becoming more mainstream, corporate and non-company
Organizations are stepping into the act, utilizing podcasting to connect with customers,
College students, employees and partners. Here are some examples:

-- Duke College handed out iPods to their complete 2005 freshman class so they
Might obtain podcasts that included college information, class work and social content.

-- Capital One University has handed out over 3000 iPods to support corporate
Coaching and communications. This includes, leadership coaching, sales, buyer
Service and different topics.

-- IBM has created podcasts to point out their thought management to customers
Investors and prospects.

-- Keane Inc. has handed out over a hundred iPods to their international gross sales pressure to share
Training, prospects' tales and organizational content.

Why have these and other organizations gotten into podcasting? They have gotten
Into it as a result of they know their audience (whether inner or external) is inundated
With textual content-based mostly content: emails, articles, the online portals, and advertising messages.
Podcasting permits them a novel medium to succeed in and connect with their audience.

IPods shall be part of Duke University's new Duke Digital Initiative (DDI). "We've been
Focusing on iPods and other cellular computing, however our wider objective is to integrate
Expertise broadly into the educating and learning course of," said Peter Lange, Peter
Lange, the university's provost and senior tutorial officer. "The iPods have helped
Jump-begin this process, and we plan to maintain pushing ahead."

Listeners love podcasting as a result of it delivers rich content material directly to them, in a type
That enables them to save time, control what they hear and listen to whereas
Commuting, working or every time it really works for them. Now not is learning tied to a
Book, PC display screen or internet portal.

Content material is still king in any communication, especially recorded podcasts. Podcasting
Is the supply tool. Compelling content ensures steady listening and never a flip
Of the ability swap or turn of the dial.

Should you podcast?

Podcasting is not reply to all of your learning and communication problems. As great
As audio is, like every medium, it has its limits. Whereas audio allows customers to multi job,
It isn't easily scanned - which suggests you contemplate the listeners needs very
Carefully. You could provide value.

Corporate podcasting is different that individuals or media podcasting. The
Customary for a company podcast is way greater than for particular person or media. Your
Employees and prospects anticipate certain out of your communication with them. You'll be able tot
Simply provide lengthy-winded rants, self-serving commercials or cute content. It's all about
Value. When producing that worth, ask yourself; who and how will you produce your
Podcast? Who will evaluate it and how? Will you get it transcribed? There are legal
Issues to consider as well.

Regardless of these issues podcasting will be simple. After getting determined your
Format and established a course of the entire process will get a lot easier. Nonetheless
Podcasting takes a proactive effort, a planned strategy, artistic improvement and
The braveness to attempt new things. But in case you have the braveness, and are keen to put the
Front-finish work into it podcasting and cellular audio can present large benefits. If
You would like to:

-- Reach a world audience

-- Join with that viewers in a brand new and effective ways

-- Save your viewers time

-- Share the fervor, experience and stories of what you are promoting

...attempt podcasting - it really works!

The Finest Podcast Hosting Providers

Podcasts are simply feeds of straightforward MP3 files that may be hosted by any web server. Nevertheless, many podcast producers expertise hassle protecting their sound files accessible to audiences, particularly when podcast episodes grow to be extraordinarily popular. Most cheap internet hosting providers do not necessarily concentrate on podcast hosting. Consequently, when many listeners attempt to access a single podcast file directly, arduous drives can lock up, servers can seize, and internet hosting accounts can quickly run past their allotted bandwidth allowances.

Subsequently, many experienced podcast producers host their podcast feeds and sound files at specialized companies away from their foremost servers. That approach, if a selected podcast gains national or worldwide consideration, a podcast hosting provider can handle the load without charging excess overage fees. Likewise, many of the greatest podcast internet hosting suppliers cost far less for data storage than traditional internet hosts, since audio information can simply be moved and copied within data centers. Here is three of the most effective podcast internet hosting suppliers on the market.

HipCast.com. Operated by Eric Rice, HipCast is one of the best podcast hosting suppliers for new podcasters. HipCast offers simple controls that let inexperienced customers create and add podcast records data instantly from their web browsers. With just a microphone and a reside net connection, you possibly can have your own podcast up and running in a matter of minutes. HipCast's inexpensive pricing, with packages underneath five dollars per thirty days, make it easy for budding podcasters to experiment without breaking the bank.

AudioAcrobat.com. If AudioAcrobat resembles HipCast, it's as a result of both companies share a typical technical infrastructure. The marginally more expensive AudioAcrobat does not share all of HipCast's easy running a blog features, nevertheless it does carry a few unique benefits. For instance, users may give out a "visitor line" phone number that enables podcast listeners to depart reactions as voice mail messages that can be integrated into podcast playlists.

Liberated Syndication. Whereas requiring a little bit more technical sophistication, LibSyn is without doubt one of the best podcast internet hosting providers due to its progressive pricing structure. LibSyn fees its customers based mostly on the variety of new material they add to the server each month, with no expenses for information transfer. That method, podcast producers that have a sudden surge of interest after receiving attention from a major web site like Fark or Digg can rest easy. LibSyn's powerful servers will deal with a heavy load without putting an surprising burden on the pocketbook.

The Story Behind Baptist Church Podcasts

When podcasting emerged as a means for technical specialists to share info with each other a few years ago, few individuals considered the impact that podcasting could have on religion and spirituality. Nevertheless, latest research signifies that Baptist Church podcasts and other spiritual "godcasts" are growing faster than all other varieties of podcasts, combined.

It makes excellent sense for Baptist Church podcasts to develop so quickly - evangelical church buildings spread the phrase about Jesus Christ as a part of their on a regular basis mission. Tech-savvy preachers and their technical groups realized shortly that recorded sermons may simply be repurposed into podcasts. Preachers and different religious leaders cannot solely connect with members of their own flock, however they'll attract trustworthy listeners from all over the world.

Baptist Church podcasts may also play a job in fundraising. Now that it has become comparatively easy for listeners to subscribe to podcasts without a lot technical knowledge, churches and other non-secular organizations can attain out to listeners for on-line donations. Some podcasts use toll free phone numbers to gather donations. However the most effective church buildings and charities use free or cheap tools from corporations like PayPal to spice up the quantity in their collection baskets every week.

Baptist Church podcasts hold listener interest by mixing sermons and Bible readings with live music and commentary. In some communities church podcasts provide more comprehensive local news protection than some radio stations or newspapers. Different spiritual podcasters use their audio feeds to promote modern Christian music and to promote church-sponsored events.

Baptist Church podcasts aren't the only religious audio feeds obtainable online. Each faith practiced on Earth is represented someplace in the podcasting universe. One reporter for the British newspaper, The Guardian, even found a Buddhist podcast produced as an interest by knowledgeable crisis administration consultant.

No matter denomination, listeners of religious podcasts benefit from the alternative to embrace their spirituality throughout the week. Some subscribers to Baptist Church podcasts report listening to upbeat religious music on the treadmills at their gyms. Different listeners use calming meditations and benedictions to relieve stress at work or on the road. Enterprise travelers listen to Baptist Church podcasts in accommodations and in airports to stay related to their congregations while easing a sense of loneliness that may set in on the road.

As a rising number of churches spend money on podcast production technology, expect to hear even more Baptist Church podcasts in the near future.

Further Resources:

Edmonton Journal

The Guardian

The Story Behind the Guiding Gentle Podcast

With rankings flagging for one of many oldest exhibits in cleaning soap opera historical past, executives at CBS determined to launch an experimental podcast of "Guiding Light." In some ways, as Vauhini Vara of the Wall Avenue Journal points out, the move is a return to the present's roots. The Guiding Gentle Podcast reconnects the series to its origins as a radio soap opera within the late 1930's. Immediately podcasting know-how signifies that followers no longer have to collect around the radio - or even the television - to enjoy the devious plots cooked up by the characters of Springfield.

The Guiding Light Podcast provides far more than just the audio observe from yesterday's episode. A podcast producer actually strips out commercials and remasters the audio so listeners can perceive everything that happens in an episode. Since it may be difficult for listeners to know when a villain is hiding within the bushes or when a heroine is gazing longingly at her man, a narrator helps fill in gaps in the action.

CBS launched the Guiding Gentle Podcast without ads to help promote the present and construct an extra direct relationship with a younger audience. Network executives hope that the Guiding Mild Podcast can encourage tech-savvy fans to begin grabbing the TV present utilizing their TiVo’s. Once the viewers for the Guiding Gentle Podcast grows large sufficient, producers count on to support its manufacturing prices with subtle advertising at the start and at the finish of every episode.

Executives at different networks are desperate to see how the Guiding Gentle Podcast helps grow viewers for CBS. All the broadcast TV networks, in addition to many cable outlets, have experimented with companion podcasts for his or her greatest shows. However, most of those podcasts are technical commentaries by the present's technical groups and plot recaps by show producers. The Lost podcast at ABC.com, the Battlestar Galactica podcast at SciFi.com, and the Doctor Who podcast at BBC.co.uk all characterize among the most popular companion podcasts for network television shows.

The Guiding Light Podcast has additionally inspired some unusual companions. Numerous impartial podcast producers are utilizing outdated-time radio drama recording techniques to produce daily audio cleaning soap operas. These cleaning soap opera podcasts vary from a couple of minutes a day to a couple full hours each week, providing commuters and cleaning soap opera junkies extra materials to decide on from.

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